Your Website’s Live. Your Google Listing’s Active.

So Why Aren’t You Getting More Enquiries?

The Bookable Business Audits show you exactly what’s blocking enquiries — and what to fix first.

Here’s the reality:

Most businesses lose enquiries to competitors who aren’t better than them – they’re just more visible.

Your ideal client is Googling your service right now. They’re comparing options. Making decisions. And if your digital foundations aren’t solid, they’ll choose someone else – before they even know you exist.

The potential gaps costing you clients:

  • Your homepage doesn’t make it clear who you help or what problem you solve – visitors leave within 5 seconds
  • Your Google Profile looks outdated or incomplete – people assume you’re not taking new clients
  • You’re not showing up in local search – so your competitors get the enquiries instead
  • Your messaging is too vague – ideal clients can’t tell if you’re the right fit
  • Your content isn’t keeping you top-of-mind – people forget about you when they’re ready to buy

These aren’t future problems. This is happening right now.

Pippa Rutherford - Lazuleye

Stop guessing. Start knowing.

That’s what the Booking Business Audits do.

Each audit is a focused, expert-led review of one critical area of your digital presence. No fluff, no jargon – just clear insight into:

What’s working

What’s costing you enquiries

What to fix first for the biggest impact

The 5 Audits

Website Conversion Audit

Your website = your digital front desk

When someone walks into your business physically, you greet them, guide them, and help them take the next step.

But if your website is unclear, cluttered, or missing direction, it’s like having an empty front desk.

Visitors walk in… then walk right back out.

This audit reveals
Whether your homepage is welcoming visitors and guiding them toward saying “yes” or turning them away?

Google Profile Trust Audit

Your Google listing = your shop window

Before people visit your site, they Google you. What shows up is your first impression.

But if your shop window is dusty, your opening hours are wrong, or no one’s left a review in months – people scroll past.

They don’t give you the benefit of the doubt.

This audit reveals
Whether your listing is building trust and credibility or raising red flags?

Local Discovery Audit

Your visibility = a trail of signposts

Think of it like laying down a path of digital signposts, so when your ideal clients go searching, they follow the trail right to your door.

But if your signposts are inconsistent, missing, or pointing the wrong way – people can’t find you. Even if your business is brilliant. 

This audit reveals
Whether your digital signposts are clear and consistent or are you accidentally hidden from local searchers?

Message Clarity Audit

Your message = your voice online

Your messaging is how you connect. It’s your voice, your invitation, your “this is for you.”

But if it’s too broad, vague, or full of jargon, people don’t feel seen. They can’t tell if you’re the right fit. So they move on – even though you could have helped them.

This audit reveals
Whether you are speaking directly to your ideal client’s real problems or just describing what you do?

Strategic Content Audit

Your content = your digital reputation on repeat

Done well, your content works quietly in the background — reminding people you exist, that you’re credible, and that you’re the one to call.

But if it’s too sporadic, generic, or disconnected from what your clients actually care about, they forget about you. And someone else gets the enquiry.

This audit reveals
Whether your content is building trust and keeping you top-of-mind or just blending into the scroll?

Pick the area that matters most to your business right now — or get the full picture.

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Single Audit

£23

The quickest way to get insight on one area.

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3-Audit bundle

£63 (save £6)

Perfect if you want clarity across several areas.

Full 5-Audit Bundle

£97 (best value)

Get every audit and see the full picture.

By purchasing one or more audits, you agree that the service will begin immediately and acknowledge that you lose your statutory right to cancel once delivery has started.

What you actually get

A tailored report delivered within 10 working days.

Plain English. No jargon. No overwhelm. Just actionable insight.

What clients say

There’s so much really helpful information in the report, it’s been invaluable and I still refer to it. It’s my North Star 

- Katie, Indian Head Massage

Pippa really listens to business pain points and provides customised solutions without overselling services that are just going to cost money and gather digital dust.

- Shannon Froiland

The report was clearly laid out, easy to follow, and full of practical, manageable suggestions. I now have a clear plan of action and feel much more confident about my next steps.

- Susie Faulkner, Planning & Design

Pippa has that rare combination of deep expertise and genuine willingness to help others succeed. The practical tools immediately made a difference to my business approach.

- Inflammation Alleviation

Why this works (and why it’s different)

You don’t need another to-do list. You need clarity on what to fix first, what to ignore, and how to stop wasting time.
Unlike agencies that push bloated retainers or generic SEO scans, these audits are:

• Plain English – no jargon, no tech-speak
• Calmly insightful – not fear-mongering or overselling
• Designed for small service businesses – not marketers
• Created by someone who’s been in your shoes – juggling operations, client work, and trying to get visible

Important: Capacity Limit

I only take 5 comprehensive audits per month to keep the insights focused and personal. Once those spots are filled, you’ll be booked for the following month.

If you’ve been putting this off, now’s the time to act.

Pippa Rutherford - Lazuleye

Questions?

    Is this a techy SEO report?
    Nope. This is plain-English, actionable guidance — no jargon, no overwhelm.

    What if I don’t know where to start?
    If you haven’t already used The Real Marketing Foundations Checklist, you can grab that here first.

    If you have and would like to clarify a few things, just reply to any email — I’ll help you choose the audit that gives you the clearest insight first.

    How long does it take?
    Audits are usually delivered within 10 working days.

    You’re great at what you do.

    Let’s make sure the right people can actually find you.